Factorial · 2 days ago

Inbound Marketing Specialist

Miami, FL

Full-time

Onsite

Senior Level

5+ years exp

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B2BHuman Resources

Insider Connection @Factorial

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Take ownership and drive North American organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition, and revenue.

Develop and implement inbound actions and strategies with the team.

Identify new revenue opportunities to grow the active user base.

Manage campaign ROIs, brand KPIs, marketing budget, and resource allocation.

Manage the inbound marketing team and external suppliers such as PR agency, link-building agency, copywriters, freelancers, brand ambassadors, etc.

Set clear targets and ensure continuous growth of the US inbound marketing team.

Collaborate with Sales, Product, Performance, and Marketing Ops teams to meet market goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEOCRMCustomer journey managementKeyword researchLink-buildingOn-page optimizationOff-page optimizationAcquisition tacticsFunnel optimizationNurturingScoringCompetitive mentalityQuantitative analysisInbound marketingKPIsCommunicationNegotiationDriveTenacityResults-orientedInitiativeGrowth mindsetAnalytical rigorB2B SaaS Industry ExperienceSpanish Language KnowledgeWork EthicsProblem-SolvingContinuous LearningMotivationTeamwork

Required

Fluent in English

Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company

Excellent communication and negotiation skills

Strong track record of achievement (demonstrated through - greater responsibility, overachievement on KPIs, fast-track promotions)

Knowledge about SEO: keyword research, link-building, on-page/off-page optimization, acquisition tactics, etc.

CRM and customer journey management (funnel optimization, nurturing, scoring, etc.)

Drive, tenacity, and results-oriented. You’re hard-working, motivated to make a big impact, and you persevere until the job is done

Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you’re constantly analyzing the market to implement new ideas and opportunities

Strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved

Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives