Helpt · 3 hours ago

Inbound Marketing Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Maximize your interview chances

Information TechnologyProfessional Services

Hiring Manager

Amy Luby

Insider Connection @Helpt

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute a content strategy to attract and engage target customers, including blog posts, eBooks, whitepapers, case studies, videos, and webinars.

Conduct keyword research, optimize on-page and off-page SEO, and collaborate with the team to improve organic search rankings.

Design and execute email marketing campaigns to nurture leads, improve engagement, and drive conversions, ensuring personalization and segmentation for optimal results.

Develop and manage social media campaigns that align with content and inbound marketing strategies. Regularly post, engage with followers, and track performance metrics.

Implement strategies to convert website traffic into qualified leads through landing pages, forms, and calls-to-action.

Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, and social media analytics to make data-driven adjustments.

Work closely with sales, product, and marketing teams to align messaging, ensure smooth handoffs of leads, and contribute to overall brand positioning.

Stay up-to-date with the latest inbound marketing trends and technologies to ensure our strategies remain innovative and competitive.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Inbound MarketingSEO OptimizationEmail MarketingContent CreationHubSpotCRM SoftwareData AnalysisHTMLCSSWeb Design Principles