Channel Impact · 5 hours ago
Industry Marketing Manager
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Responsibilities
Assist in planning, coordination and execution of marketing programs and campaigns.
Coordinate tasks, timelines and resources with internal teams.
Take part in the development, refinement and implementation of regional SLED partner marketing strategies to drive awareness, demand and pipeline growth.
Execution of public funding and procurement program initiatives, including E-rate, procurement contracts and FCC cybersecurity pilot program.
Collaborate with the Insights & Analytics team to deliver data-driven insights for continuous improvement of partner marketing initiatives.
Identify and leverage successful marketing strategies and tools relevant to the SLED sector.
Develop co-branded marketing materials and campaigns in collaboration with partners, targeting end customers and prospects.
Support account-based marketing initiatives, leveraging data to identify white-space opportunities and optimize campaign performance.
Utilize specific marketing channels and platforms that are critical for the SLED sector.
Contribute to strategic channel partner projects, that include Partner Portal and MDF programs.
Support the Field and Channel marketing team with tasks as needed.
Qualification
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Required
Bachelor’s degree in marketing, business or related field.
5 + years working in field and channel marketing.
Experience working in SLED sector (required)
Experience working in the tech industry (required)
Strong project management skills and ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Ability to work independently and in a team environment.
Excellent analytical and problem-solving skills.
Proven experience working successfully with sales teams.
Preferred
Experience working in the cyber security industry (big plus)
Benefits
Competitive compensation commensurate with experience
Employee Referral Bonus