33 applicants
TikTok ยท 2 days ago
Insights Lead - Global Marketing
San Jose, CA
Full-time
Onsite
Director
$147K/yr - $270K/yr
10+ years exp
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Responsibilities
Develop a comprehensive consumer insights roadmap addressing key questions for improving marketing outcomes.
Execute research globally, leveraging qualitative and quantitative methods to derive key learnings.
Synthesize learnings from various research teams to inform insights about users, non-users, and key opinion leaders.
Make recommendations on campaign, regional, and global marketing strategy based on insights and research.
Manage a global team of researchers, coach, develop, and attract talent.
Qualification
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Required
Bachelors degree in relevant field (e.g., Market Research, Psychology, Sociology) or equivalent workplace experience.
A track record of 10+ years implementing and managing insights programs for complex organizations and managing teams.
Experience managing and developing research suppliers around the world and conducting research at a global scale.
Proficiency in quantitative methods that include statistical concepts and survey design is a must, as well as with individual and group based qualitative methods
Exceptional writing and oral communication skills to influence stakeholders and leaders across the organization. Ability to process large amounts of data and present it in a simple and easy to understand format that is actionable.
Experience managing global teams spread out across locations and regions. Ability to work across time zones, cultures and styles.
Preferred
Graduate degree in Marketing Research, Behavioral Psychology, Social Sciences or related fields.
Expertise in multi-variate and machine learning methods such as k-means, factor and PCA analysis, logistic regression, Shapley values etc to analyze data.
Ability to develop weighting schemas and apply them hands on or vet 3rd party work for accurate representation of measured populations.
Interest in working in a fast-paced environment with global talent. Ability to travel to offices around the world for meetings and research initiatives.
Intellectual curiosity with the latest research and operational methods needed for this role
Exceptional budget requisition and management, in addition to experience in reviewing research contracts
Experience with SQL, R, Python and other software systems.
N/A
Benefits
100% premium coverage for employee medical insurance
Approximately 75% premium coverage for dependents
Health Savings Account (HSA) with a company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans
Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits through EAP and Lyra
401K company match
Gym and cellphone service reimbursements
Company
TikTok
TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. It is a sub-organization of ByteDance.
10,001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (254)
2022 (325)
2021 (211)
2020 (90)
Funding
Current Stage
Late StageLeadership Team
Shou Zi Chew
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase
