Be an early applicantLess than 25 applicants

Company

Coinbase · 23 hours ago

Institutional Product Marketing Manager

Remote - USA

Full-time

Remote

Entry, Mid Level

$105K/yr - $230K/yr

2+ years exp

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BitcoinBlockchain

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Institutional

Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral

Develop and lead successful product launches and ongoing marketing campaigns

Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites

Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates

Measure and report against the performance of product marketing initiatives

Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Institutional financial servicesInstitutional crypto product marketingCustomer segment campaignsQuantitative skillsProject managementCrypto experienceCollaboration skills

Required

Minimum of 2 years experience in the institutional financial services or institutional crypto product marketing space

Powerful storyteller: written, verbal, and visual

Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention

Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions

Outstanding project management skills

Self-starter and ability to be ready to roll-up your sleeves and get things done

Demonstrated ability to collaborate effectively across multiple teams

Preferred

You have crypto experience and a knowledge of the institutional crypto market

You have experience working on institutional financial products

MBA from premier school

Benefits

Medical

Dental

Vision

401(k)

Company

Coinbase

Glassdoor

3.7

Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies.

Founded in 2012

San Francisco, California, USA

1001-5000 employees

https://www.coinbase.com/

H1B Sponsorship

Coinbase has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (69)

2022 (233)

2021 (235)

2020 (75)