Teleperformance · 4 hours ago

Integrated Account Based Marketing Manager

Tallahassee, FL

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.

Collaboration: Partner with Sales and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.

Campaign Management: Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline growth and market share.

Data & Optimization: Leverage tools like Salesforce, Demandbase, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.

Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.

Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingAccount-Based Marketing (ABM)DemandbaseSalesforce (SFDC)MarketoProject ManagementCampaign ManagementContent Creation