myGwork - LGBTQ+ Business Community · 3 days ago
International Marketing Strategy and Planning Analyst
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Responsibilities
Support internal business partners to develop, execute and report on lead generation campaigns, to achieve our business goals
Lead New Zealand’s marketing strategy including, but not limited to campaign development and testing, performance analysis and optimization, content localization, ad creative and landing page development and testing
Manage operational tasks, such as, budgeting and forecasting, reporting, contract routing, and auditing
Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in New Zealand
Support competitor & market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities and insights
Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
Oversee reputational risk by following established P&Ps and compliance requirements for the New Zealand market
Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on a wide range of tasks and project initiatives
Qualification
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Required
3+ years’ experience in digital marketing, preferably in lead generation performance marketing
University degree or equivalent combination of education/experience
Data driven approach to performance marketing
Local knowledge of New Zealand
Benefits
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO
Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care
$10,000 fertility, hormonal health and family-forming benefit
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Recent News
2024-04-10
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