Zacks Investment Research · 17 hours ago

Investment Newsletter - Direct Response Copywriter

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Maximize your interview chances

Asset ManagementConsulting

Work & Life Balance

Hiring Manager

Rayna Zacks

Insider Connection @Zacks Investment Research

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Write compelling, direct response and lead generation copy for emails, advertorials, landing pages and buy pages.

Generate innovative ideas, researching concepts for new campaigns, tests and upsell strategies.

A/B test subject lines, body copy, and calls-to-action to deliver against campaign KPIs.

Rigorously track and analyze performance metrics, continually optimizing content.

Edit and proofread written content, providing constructive feedback to enhance effectiveness.

Manage multiple projects simultaneously, coordinating with teams across various different platforms including email, native networks, and other content channels as required.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Direct response copywritingDigital marketing campaignsPerformance optimizationData analysisProject managementOwnership mindset

Required

A Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 5 years of experience creating compelling copy for digital marketing campaigns that convert.

Proven copywriting skills for websites, landing pages, email campaigns, funnel campaigns, social media posts, articles, products, and all marketing assets.

Expert written verbal and presentation skills.

Strong aptitude to analyze data and translate insights into actionable strategies.

Must be results focused, detail-oriented, and be able to juggle multiple priorities.

An ownership mindset that thrives on creatively solving problems.