Housecall Pro · 4 hours ago
Lead, Lifecycle Marketing
United States
Full-time
Remote
Senior Level
$72K/yr - $90K/yr
4+ years exp
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Hiring Manager
Samantha Guay
Insider Connection @Housecall Pro
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics
Segment customer lists and apply personalization to deliver targeted, relevant communications
Build accurate email campaigns for deployment
Conduct A/B testing to refine campaigns and improve customer engagement and conversions
Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines
Report on lifecycle marketing performance and provide actionable insights to stakeholders
Stay current on industry trends and best practices across email, SMS, and in-app messaging
Qualification
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Required
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
4+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
Proficient with marketing automation platforms and tools (i.e., Braze, Iterable, Marketo, etc) and building email
Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
Basic understanding of HTML/CSS for email design
Preferred
Experience with customer/product retention and retention of add-on products
Strong communication and teamwork skills
Attention to detail and creative problem-solving abilities
Ability to adapt to changing priorities and meet deadlines
A proactive mindset focused on continuous improvement
Enthusiasm for learning and staying current with industry trends
Strong ability to Multi-task to ensure communication and deployments happen on-time
Benefits
Medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
Health care insurance (medical, dental, vision, disability)
Employee assistance program
401(K)
Flexible time off
Paid parental leave
Tech reimbursement
Other company benefits
Company
Housecall Pro
Housecall Pro is a developer of a mobile software platform used to connect back-end business operations and homeowners.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
$175.05MKey Investors
PermiraVista Credit PartnersAkkadian Ventures
2022-06-23Series D· $65M
2022-06-23Debt Financing· $60M
2020-11-04Secondary Market· undefined
Leadership Team
Ian Heidt
President and Co-founder
Roland Ligtenberg
Co-Founder and SVP Growth & Innovation
Recent News
2024-11-20
2024-05-24
Company data provided by crunchbase
