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Company

EAB · 6 hours ago

Lead Digital Marketing Strategist, Adult Learner Recruitment

United States

Full-time

Remote

Senior Level

$68K/yr - $84K/yr

5+ years exp

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Responsibilities

Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion.

Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals.

Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization across platforms. Ensure campaigns are delivered on time and within budget, continuously refining based on performance metrics.

Collaborate with internal teams to create compelling briefs, ad copy, and content that resonate with target audiences and drive engagement. Ensure consistency of messaging across all touchpoints.

Regularly track and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement.

Utilize various platforms (e.g., Google Ads, Facebook Ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation. Work to stay updated on platform changes and enhancements to maximize results.

Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals and deliver a seamless customer experience. Serve as a liaison between marketing and other departments.

Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation to bring innovative strategies to the table. Experiment with new technologies and tactics to enhance overall campaign effectiveness.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Marketing StrategyLead Generation CampaignsCampaign ManagementGoogle AdsFacebook AdsClient CommunicationContent CreationPerformance ReportingLinkedIn AdsDSPsGoogle AnalyticsProject ManagementData AnalysisStrategic Thinking

Required

Bachelor's degree in Marketing, Business, or related field (preferred).

5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies.

Demonstrated success in developing and executing lead generation campaigns that drive conversions and measurable ROI.

Strong client-facing communication skills, with the ability to build relationships and communicate effectively with both clients and internal teams.

Expertise in digital advertising platforms (e.g., Google Ads, Facebook, LinkedIn, DSPs) and analytics tools (e.g., Google Analytics, reporting dashboards).

Strong understanding of campaign tracking, performance measurement, and optimization strategies.

Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Preferred

Ability to think strategically, analyze data, and make informed decisions that lead to campaign success.

Strong written and verbal communication skills with an eye for detail and creative thinking.

Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible

20+ days of PTO annually, in addition to paid firm and floating holidays

Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

401(k) retirement savings plan with annual discretionary company matching contribution

Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

Employee assistance program with counseling services and resources available to all employees and immediate family

Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

Gender affirming care coverage

Fertility treatment coverage and adoption or surrogacy assistance

Paid parental leave with phase back to work program for birthing and non-birthing parents

Access to milk shipping service to support nursing employees during business travel

Discounted pet health insurance coverage for dog and cat family members

Company-provided life, AD&D, and disability insurance

Financial wellness resources and membership in a robust employee discount program

Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities