Launch Potato · 1 week ago
Lead Email Marketing Manager
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Advertising Services
Insider Connection @Launch Potato
Responsibilities
Optimize and expand automations for prospective and existing investors
Create personalized experiences and conduct testing for feedback
Develop omni-channel campaigns across email, SMS, and push notifications
Analyze and present campaign results, communicate trends, and offer solutions
Collaborate with Messaging Operations Manager to establish API connections for triggers and data flows
Create workflows for personalized communications and lead email code leadership
Qualification
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Required
Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications)
EST hours, an inherent drive to check the data off standard hours (weekends & evenings included)
Minimum of 4 years of email marketing experience & extensive experience with performance marketing/lead generation companies
Highly analytical and hands-on expertise with data using primarily first party data
Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.
Effectively grown and scaled messaging revenue in previous companies
Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
Possess an insatiable curiosity and drive to win
Benefits
Profit-sharing bonus
Competitive benefits
Company
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.