82 applicants

Company

WEX · 2 hours ago

Lead Generation Director

US - Remote

Full-time

Remote

Lead/Staff, Director/Executive

$97K/yr - $129K/yr

10+ years exp

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Financial ServicesFinTech

H1B Sponsor Likely

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Responsibilities

Recruit, hire, onboard, and manage a team of lead generation specialists.

Coach, mentor, and motivate team members to achieve performance goals.

Foster a positive and collaborative team environment.

Conduct regular performance reviews and provide constructive feedback.

Develop and implement a comprehensive lead generation strategy across multiple channels

Define and track key performance indicators (KPIs) to measure team effectiveness and optimize campaigns.

Collaborate with marketing, sales and account management teams to align lead generation efforts with overall business objectives.

Stay up-to-date on industry best practices and emerging trends in lead generation and the benefits industry.

Implement and refine lead qualification processes to ensure high-quality leads are passed to sales.

Leverage CRM and prospecting & marketing technology tools to streamline workflows and improve efficiency & productivity

Analyze data to identify areas for improvement and optimize lead generation efforts.

Develop and execute outbound prospecting campaigns to target key accounts and ideal customer profiles.

Participate in the creation and delivery of compelling messaging and sales collateral.

Ensure adherence to industry regulations and best practices for outbound communications.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lead generationCRM systemsSalesforceMarketing automation toolsData analysisKPI trackingOutbound prospectingHR TechBenefits industryHCM industrySalesloftBenefitflowCross functional collaborationMotivational skills

Required

10+ years of experience in a lead generation or inside sales leadership role, with a demonstrated track record of success in building and managing high-performing teams.

Ability to develop and execute comprehensive lead generation strategies aligned with business objectives.

Excellent communication, interpersonal, and motivational skills to effectively lead and inspire a team.

Proficiency in analyzing data, tracking KPIs, and using insights to optimize performance.

Experience with CRM systems (e.g., Salesforce), marketing automation tools, and lead generation platforms.

Ability to thrive in a fast-paced environment and adapt to changing market conditions.

Ability to work with internal and external stakeholders to accomplish initiatives in a matrixed environment.

Preferred

Experience in the HR Tech, Benefits, or HCM industry.

Familiarity with Salesforce, Salesloft, Benefitflow.

Bachelor's degree in marketing, business, or a related field.

Benefits

Health, dental and vision insurances

Retirement savings plan

Paid time off

Health savings account

Flexible spending accounts

Life insurance

Disability insurance

Tuition reimbursement

And more

Company

WEX

Glassdoor

3.7

Wex is a financial technology service provider for fleet, travel and healthcare industries.

Founded in 1983

Portland, Maine, USA

5,001-10,000 employees

http://www.wexinc.com

H1B Sponsorship

WEX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (7)

2022 (16)

2021 (23)

2020 (18)