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Quility Insurance · 2 days ago

Lead Generation Technology Specialist

United States

Full-time

Remote

Mid Level

$70K/yr - $80K/yr

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Responsibilities

Build and optimize mobile-friendly, SEO-compliant landing pages and forms (with drag-and-drop build tools based on mockups provided) for improved user experience and conversion rates.

Analyze, manipulate, and report on lead generation data using MS Excel, SQL, MS Access, and dashboards.

Build dynamic forms with conditional logic and configure lead allocation to API endpoints.

Use, modify, and maintain databases to ensure data integrity, improve hygiene, and enhance reporting capabilities.

Develop and implement methods for identifying and resolving data inconsistencies, duplicates, and other quality issues.

Create and automate reports and dashboards to provide actionable insights for marketing efforts.

Implement and monitor social/search conversion tracking through pixels and API integrations.

Build and manage marketing automation systems/workflows to nurture leads through the funnel.

Collaborate with teams and troubleshoot issues in lead generation technology systems.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lead generation technologyMarketing automationAPI integrationsHTMLCSSJavaScriptExcelSQLMS AccessData analysisDatabase maintenanceData hygieneGoogle AnalyticsGoogle Tag ManagerZapierConversion rate optimizationA/B testingProject management

Required

Build and optimize mobile-friendly, SEO-compliant landing pages and forms (with drag-and-drop build tools based on mockups provided) for improved user experience and conversion rates.

Analyze, manipulate, and report on lead generation data using MS Excel, SQL, MS Access, and dashboards.

Build dynamic forms with conditional logic and configure lead allocation to API endpoints.

Use, modify, and maintain databases to ensure data integrity, improve hygiene, and enhance reporting capabilities.

Develop and implement methods for identifying and resolving data inconsistencies, duplicates, and other quality issues.

Create and automate reports and dashboards to provide actionable insights for marketing efforts.

Implement and monitor social/search conversion tracking through pixels and API integrations.

Build and manage marketing automation systems/workflows to nurture leads through the funnel.

Collaborate with teams and troubleshoot issues in lead generation technology systems.

Proficiency in HTML, CSS, and basic JavaScript for basic web development.

Advanced skills in Excel (e.g., pivot tables, VLOOKUP, macros), Access, and SQL for data analysis.

Expertise in API integrations, Zapier, and data flow between systems.

Knowledge of marketing and analytics platforms (e.g., CRMs, Google Tag Manager, Google Analytics).

Strong analytical, troubleshooting, and project management skills.

Familiarity with database maintenance practices, data hygiene protocols, and data governance principles.

Familiarity with tracking pixels, API connections, Zapier and A/B testing methodologies.

Bachelor’s degree in Computer Science, Information Systems, or a related field (or equivalent experience).

Experience in marketing automation and web development.

Experience managing and querying databases (e.g., SQL, Access) to analyze and clean data.

Experience working with large datasets and implementing data hygiene protocols.

Experience with social media ad platforms and pixel implementation.

Preferred

Proven ability to optimize landing page conversion rates (form fills) and increase user engagement.

Experience leading or participating in conversion rate optimization for lead generation or e-commerce.

Company

Quility Insurance

Quility (quility.com) is a leading technology-enabled, independent provider of insurance protection and financial wellness solutions.

Founded in 2020

Swannanoa, North Carolina, USA

201-500 employees

https://quility.com/

Funding

Current Stage

Growth Stage

Total Funding

unknown

Key Investors

F&G Annuities & Life

2023-08-10Corporate Round

Leadership Team

Brandon Ellison

Co-Founder and CEO

Casey Watkins

Co-Founder and CEO

Recent News

PR Newswire

Quility Eliminates the Friction of Buying and Selling Life ...

2023-12-21

Fortune

A.I. startups are losing their bloom for seed investors, argues one VC

2023-12-21

PR Newswire

Quility Announces Strategic Executive Moves with New CFO ...

2023-12-21

Company data provided by crunchbase

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