38 applicants

Company

Spring Health · 17 hours ago

Lead Marketing Manager - Digital Events

United States

Full-time

Remote

Senior Level, Lead/Staff

$127K/yr - $166K/yr

8+ years exp

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Responsibilities

Designing and Executing Digital Events: Creating digital event experiences that captivate and educate our audience, such as webinars, virtual roundtables, and other interactive formats.

Full Event Lifecycle Management: Handling every step of the event lifecycle—from planning and through promotion, hosting, and post-event follow-up.

Cross-Functional Collaboration: Partnering with demand generation, product marketing, and content teams to develop cohesive event themes and messaging that align with our marketing calendar and campaign themes.

Cross-functional Alignment: Working with sales, strategic alliances, channel, and customer success teams to ensure event content resonates with customer and prospect needs and feedback, strengthening relevance and engagement.

Support for In-Person Events: Assisting with planning, logistics, and promotion for in-person events, ensuring a consistent brand experience across digital and physical channels.

Performance Analysis and Optimization: Measuring and analyzing event performance by tracking attendance, engagement, and lead quality, and applying insights to refine future events.

Building Scalable Process: Developing and refining scalable processes for digital event planning, execution, and follow-up to ensure efficiency, consistency, and quality across all digital events.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Event MarketingDigital EventsB2B EnvironmentData AnalysisDigital Event PlatformsMarketing Automation ToolsStakeholder ManagementHealthcare Industry KnowledgeSaaS Industry KnowledgeTechnology Industry KnowledgeA/B TestingMultivariate TestingCross-Functional Collaboration

Required

8+ years in event marketing, with a strong focus on digital events and demonstrated success managing end-to-end event programs in a B2B environment.

Highly data-driven, with experience in analyzing complex data, optimizing events based on performance insights, and applying metrics to make data-informed decisions.

Proficiency with digital event platforms (e.g., Zoom, ON24) and marketing automation tools (e.g., HubSpot, Marketo). Experience with A/B and multivariate testing is a plus.

Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders.

Ability to balance high-level strategic thinking with hands-on management, aligning events with business growth objectives.

Proven experience working cross-functionally with demand generation, product marketing, content marketing, and sales teams to create cohesive, high-impact events.

Forward-thinking approach to virtual event experiences, eager to experiment with new formats and engagement tactics.

Preferred

Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Benefits

Health, Dental, Vision benefits start on your first day at Spring Health.

Employer sponsored 401(k) match of up to 2%

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary

We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.