78 applicants

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Company

Original Job Post

AT&T · 1 week ago

Lead Product Marketing

Dallas, Texas

Full-time

Onsite

Senior Level

$128K/yr - $216K/yr

5+ years exp

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Insider Connection @AT&T

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop data-driven marketing strategies to drive offer awareness and increase wireless sales across key segments; identify new ways to reach customers

Conduct research and competitive analysis to evaluate product, pricing, promotion, and distribution, make recommendations to evolve plans with new insights

Work with cross-functional teams to define strategy and go-to-market plans, promotions, and post-campaign reporting

Serve as the subject matter expert on segment and performance, able to read out to leadership

Support growth initiatives, including new offer development and execution

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingSalesProject managementBusiness developmentFostering relationshipsData evaluationMarketing messagingMS OfficeCollaborativeRelationship-drivenOpen-mindedThoughtfulTeam playerWritten communicationOral communicationMarketing BriefsHealthcare

Required

5+ years’ experience in marketing, sales, project management and/or business development

Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth environment

Collaborative team player and relationship-driven leader, able to foster strong working relationships with internal and external partners and rally team around goals and timelines

Open minded and thoughtful, evaluates data and different perspectives before making recommendations

Possess outstanding written and oral communication skills, experience writing marketing messaging; proficient in MS Office suite

Preferred

MBA

2+ experience writing marketing briefs, marketing messaging

Experience in any of the following areas: Military, Education, Healthcare

Benefits

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected.

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Company

AT&T

Glassdoor

3.5

We understand that our customers want an easier, less complicated life.

Founded in 1994

Hot Springs Village, Arkansas, USA

10,001+ employees

https://www.trippelsurvey.com

H1B Sponsorship

AT&T has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (212)

2022 (362)

2021 (390)

2020 (176)