Fusion Risk Management · 2 days ago

Lead Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Comp. & Benefits

Insider Connection @Fusion Risk Management

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding.

Go-to-Market Launch: Work closely with cross-functional teams to lead go-to-market strategy and drive launches for solutions.

Market Strategy: Build expertise for market area and buyers to help shape market strategy.

Marketing Strategy: Scope and execute product and marketing strategies needed to reach different customer segments.

Thought Leadership: Act as a thought leader and evangelist for the product & markets externally.

Cross-Functional Enablement: Understand and support customer journey; train teams on the problems we solve; develop internal and external collateral.

Customer and Competitive Insights: Mine qualitative and quantitative insights that inform collective customer, market, and competitive intelligence programs.

Analyst Relations: Identify and engage appropriate market analysts, validate strategies, educate them, and conduct research on influential analysts.

Pricing: Establish pricing strategies, conduct comprehensive research and analysis on pricing, collaborate on pricing decisions.

Qualification

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