48 applicants

Company

Middle Seat · 18 hours ago

Lead Strategist, Email

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $92K/yr

3+ years exp

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Responsibilities

Oversees the email content creation process

Typically delegates the writing process to more junior podmates; subsequently reviews their work, providing guidance and feedback as needed

When needed, writes content for emails and landing pages (with little to no supervision)

Holds podmates accountable to make sure email content aligns with client voices and comports with best practices

Frequently or always uses effective theories of change in their creative

Holds teammates accountable to make sure they are also using effective theories of change

When possible, plans ahead to get email creative developed in advance of launch day

Oversees the content reviewing, revising, editing, and approval process

Typically delegates the process of getting content reviewed, edited, and approved; subsequently provides podmates with guidance and feedback as needed

When needed, takes the lead to make sure content is reviewed, edited, and approved.

Oversees the email production process

Typically delegates the email production to more junior podmates; subsequently provides podmates with guidance and feedback as needed

When needed, codes, produces, targets, and launches emails (with little to no supervision and few to no mistakes)

Uses intermediate-to-advanced HTML, CSS, and SQL knowledge

Uses intermediate-to-advanced knowledge of CRM functionalities

Uses intermediate-to-advanced testing knowledge

Develops testing ideas and methodologies

Can pull, analyze, and present testing data and results

Pulls, reads, and interprets email performance metrics

Oversees the email reporting process

Typically delegates this process to more junior podmates; subsequently oversees their work, providing guidance and feedback as needed.

When needed, pulls, reads, interprets, and presents email performance metrics

Can contribute to client projections or more complex reporting requests

Oversees the donation form and landing page set up process

Typically delegates this process to more junior podmates; subsequently oversees their work, providing guidance and feedback as needed.

When needed, sets up donation forms and other landing pages (with little to no supervision)

Uses more advanced landing page functionalities, such as setting up and updating ActBlue Express and making use of ActBlue Express buttons in emails, or using ActionKit event campaigns alongside custom maps

Frequently takes part in brainstorms and internal team meetings

Sometimes leads such meetings

Attends, makes substantive contributions to, and sometimes leads client meetings (with little to no supervision)

Owns certain parts -- or all of -- client meeting agendas

Can assemble and deliver meeting content (with little to no supervision)

Takes the lead to develop email content calendars

Ensures that monthly email cadences are optimized for each client's email program

Seeks out effective hooks for emails; pitches those hooks to clients

Plans ahead to ensure that calendars take into account important dates and other anticipated developments

Frequently reviews podmate work for accuracy, functionality, and alignment with best practices

Includes proofing test emails

Can take the lead to onboard new clients

Can manage the process of standing up new CRM and ActBlue instances (with supervision)

Contributes to new business proposals

Project manages client work (with little to no supervision)

Other responsibilities as requested

Qualification

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Email fundraisingCRM masteryEmail writingHTMLCSSData analysisTesting methodologiesClient management