Shift Paradigm · 4 hours ago

Lead Strategist

Austin, TX

Full-time

Remote

Senior Level

6+ years exp

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Responsibilities

Create quantifiable, measurable content strategies for our clients’ email marketing programs that drive conversions. Recommend key data points and measurement methodologies to show the impact of our marketing approach and strategy on the client’s business

Easily leverage dashboards and raw excel files to interpret data. Generate and communicate clear, compelling, and actionable insights

Ensure that the marketing recommendations we deliver are based on a deep understanding of the client’s business and strategic objectives, and that client value is delivered through a mix of best-practices, creativity, and original thinking

Lead and present at client meetings. Get others to believe in the ideas that you present and help guide your design and copywriting counterparts to see the strategy through to execution

Be a subject matter expert on email marketing trends and best practices

Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships

Ensure that analyses are delivered to clients error-free and in a timely manner

Share best practices with clients and your colleagues

Collaborate with and proactively respond to requests from clients and internal teams

Collaborate with data engineers to identify new ways of looking at vast amounts of our clients’ customer data in order to answer business questions and develop insights

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingData AnalysisTableauAWSExcelGoogle SuiteEmail MetricsSalesforce Marketing Cloud

Required

6-8+ years experience in email marketing at an agency, Fortune 500 company, or consultancy, especially within the travel or financial services industry

Deep passion, curiosity, and understanding with regard to data analysis and a strong business sense

Self-starter, problem solver. Resourceful and able to work with limited supervision

Strong critical thinking and analytical skills. Able to identify quantifiable trends across campaign data, as well as develop testing plans

Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations

Proficiency in Excel/Google Suite

Advanced knowledge of email and digital marketing metrics

A highly detail-focused and organized mindset

Ability to 'manage up,' influence and work within a matrixed environment

Executive presence; strong written and oral communication, with experience developing executive-ready, high-quality deliverables

Excellent communication and time management skills