Tuff · 10 hours ago
Lead Web Strategist
United States
Full-time
Remote
Mid, Senior Level
$104K/yr - $124K/yr
6+ years exp
Maximize your interview chancesAdvertisingEmail Marketing
No H1B
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Responsibilities
Web Strategy and CRO Execution: Develop and implement strategies to improve user experience and drive measurable growth, owning CRO initiatives from ideation to execution.
Team Leadership and Collaboration: Manage and mentor a team of UX designers, fostering cross-functional collaboration to deliver cohesive, high-quality web projects.
Client Collaboration: Partner with clients and internal teams to align strategies with business goals, presenting clear, actionable insights that build trust.
Performance Analysis: Use tools like Google Analytics and Hotjar to analyze performance, turning data into actionable strategies to improve key metrics.
Process Optimization: Refine and scale workflows to ensure efficient delivery of high-quality web projects across diverse clients.
Trend Awareness and Innovation: Stay ahead of UX, CRO, and web trends, implementing new tools and methodologies to continuously improve services.
Sales Support: Partner with the sales team to develop scopes, budgets, and timelines, clearly articulating the value of Tuff’s web services.
Qualification
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Required
6+ years of experience in web strategy, CRO, or a related field, ideally within a growth marketing or agency environment.
Expertise in managing complex web projects, including landing pages, sign-up flows, and A/B testing.
Proficiency with tools like GA4, Hotjar, Unbounce, Webflow, and Mixpanel.
Experience leading teams and collaborating across functions to deliver impactful web projects.
Exceptional written and verbal communication skills, with the ability to translate insights into compelling strategies that drive alignment.
A proactive, results-driven mindset with a focus on experimentation and continuous improvement.
Preferred
Familiarity with HTML, CSS, and basic JavaScript to collaborate effectively with developers.
Experience with eCommerce platforms and dynamic ad solutions to drive CRO improvements for retail-focused clients.
Working knowledge of SEO principles and their intersection with CRO.
Experience in business development or supporting sales efforts for web-related services.
Benefits
Fully remote - work from anywhere you want
A company laptop with software you need to do your best work
Comprehensive health, vision, and dental coverage
401(k) with matching
Unlimited PTO policy - and we encourage you to take it!
Parental Leave - 100% paid 12 weeks
Home office or co-working space stipend
$125/month internet reimbursement
Continuing training stipend of $1,500 annually
Company
Tuff
Tuff is a marketing agency that builds marketing strategies.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ellen Jantsch
CEO - hiring Growth Marketers!
Kristin Dick
Chief Operating Officer + Senior Growth Marketer
Recent News
2023-12-06
Company data provided by crunchbase
