Heard · 18 hours ago

Lifecycle Marketing

United States

Full-time

Remote

Entry, Mid Level

$100K/yr - $125K/yr

2+ years exp

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Responsibilities

Manage all engagement and nurture campaigns in Customer.io and ensure prospects are guided throughout the entire funnel, including owning segmentation strategy, cadence optimization, and lead management

Partner with growth teams to target high-value prospects, develop compelling messaging that drives engagement, and move leads through the lifecycle - collaborating closely with marketing, partnerships, and sales teams

Support strategic initiatives including product launches, partnership activities, webinars, and co-branded marketing efforts through promotional and follow-up campaigns

Own the development and optimization of targeted nurture sequences for different therapist specialties, creating behavior-based campaigns that drive feature adoption and/or engagement

Generate data-driven hypotheses to continuously optimize lifecycle campaigns and communications, working with data and reporting to measure impact and develop strategies for improvement

Support the customer engagement team by launching and optimizing onboarding and re-engagement campaigns focused on retention

Monitor and improve key email metrics through consistent A/B testing of campaign elements, including open rates, click-through rates, and conversion rates

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle marketingCustomer.ioData-driven campaign optimizationCustomer segmentationEmail marketing metricsCustomer analytics toolsHTML/CSSSMS campaignsPush notification campaigns

Required

2-4 years of experience developing end-to-end lifecycle campaigns, from strategy to execution and measurement, with a proven track record of driving revenue and improving retention metrics

Strong expertise in marketing automation platforms, particularly Customer.io or similar tools, with deep understanding of segmentation, campaign architecture, and lead scoring methodologies

Demonstrated experience in customer segmentation and data-driven campaign optimization, with strong analytical skills and ability to translate insights into action

Experience with customer analytics tools (e.g., Amplitude, Looker) and ability to use data to inform campaign strategy and measure success

Outstanding written and verbal communication skills, with proven ability to collaborate effectively across marketing, sales, and product teams