Hatch · 5 hours ago
Lifecycle Marketing Manager, Retention
United States
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Get to know our platforms and data: Spend time learning the details of our tools and data
Understand our audience: Dive into our consumer insights and understand our target audiences
Collaboration: Develop strong relationships with key partners. Work closely with the kids business leads, subscription growth working group, brand and social teams to improve upon existing programs and identify opportunities.
Reporting and Analysis: Build monthly and quarterly reports to quantify impact and identify trends.
Identify gaps and opportunities: Put together a roadmap for the kids post-purchase journey, scoping out big bets and incremental tests to drive activation, engagement and subscription growth.
Implement new lifecycle strategies: Learn faster and execute the priority opportunities on your roadmap.
Sleep education & parenting support: Integrate expert sleep guidance into a retention-driving program to support families through the ages and stages of sleep.
Onboarding: develop segmented, personalized onboarding experiences for users of the next generation of Hatch products.
Hatch+ Engagement: Help families experience the value of Hatch+ in building healthy routines with their little ones. Drive trial and adoption of the Hatch+ service.
Be the expert on engaging parents and their little ones: Continuously enhance the Hatch customer experience and chime in with valuable feedback to improve cross-functional projects.
Generate impactful learnings: Develop and implement test-and-learn plans to continuously improve program engagement and metrics. Equip cross-functional teams with learnings that can help make their work better.
Innovate and personalize: Make big bets, take risks and try new things to move our programs forward with a strong focus on personalization, dynamic content, cultural relevance, and creative optimization.
Customer delight: Continue to build strong relationships with customers by delivering value and staying relevant, ensuring a delightful and lovable experience, contributing to a strong word of mouth engine.
Drive business impact: Your work drives incremental impact to key business and functional metrics.
Qualification
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Required
4-6 years of experience in lifecycle marketing, CRM, or a similar role with a focus on engagement and retention.
Strategic, data-driven, and results-oriented, with a proven track record of developing and executing lifecycle programs that deliver business and customer impact.
Proficient in enterprise-scale Customer Engagement Platforms (e.g., Braze, Iterable, Klaviyo), CRM systems, and marketing automation tools.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Start with a hypothesis and think creatively to solve problems that result in innovative lifecycle marketing strategies.
Excellent interpersonal and communication skills, with a proven ability to collaborate effectively across teams.
Preferred
Experience with subscription or membership-oriented brands in wellness or parenting
Knowledge of Liquid for personalization.
Expertise and proven frameworks for running large scale experimentation and testing programs.
Passion for parenthood and/or child development, and empathetic to the struggles of sleep as a new family.
Benefits
100% paid medical, dental, and vision for employees and 80% coverage for dependents
Meaningful equity
401(k) match with no vesting schedule
16 weeks paid parental leave for those important moments in life
16 free therapy sessions on Samata Health's platform for you and one other adult dependent
Financial Support for Family Planning
Remote office allowance
Monthly Internet reimbursement allowance
Friends and Family discount on our products
Discount program from popular brands in travel, entertainment and retail
Many other spontaneous perks
Company
Hatch
Hatch offers a suite of smart sleep products to help humans of all ages and stages develop and maintain natural healthy sleep habits.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$27.1MKey Investors
True Ventures
2020-05-04Series B· $9.8M
2019-02-05Series A
2018-09-19Series A· $6.5M
Leadership Team
Ann Crady Weiss
Founder, CEO
Recent News
2023-06-26
protonenterprises.com
2022-03-18
Company data provided by crunchbase
