Lifecycle Marketing Manager, Vendor @ The Knot Worldwide | Jobright.ai
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The Knot Worldwide · 1 day ago

Lifecycle Marketing Manager, Vendor

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Responsibilities

Help design and implement marketing campaigns to engage, retain, and maximize value within our vendor base, ensuring their success with TKWW’s vendor solutions.
Leverage customer insights and data to optimize segmentation, messaging/positioning, and channel strategies.
Collaborate with marketing channel owners to launch, track, and optimize customer campaigns. Analyze campaign effectiveness, share key insights, and make recommendations for future growth.
Stay informed about competitors’ strategies and market trends, and take proactive steps in response.
Understand our vendors’ goals, needs, and pain points through self-directed research, and internal data analysis.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingVendor EngagementMarketing CampaignsData AnalysisSmall Business MarketingProject ManagementCross-functional CollaborationStrategic Thinking

Required

At least 8 years of relevant experience.
Ability to work effectively across functions, particularly with product, creative, and channel teams.
Proven ability to manage multiple projects simultaneously, with strong prioritization and organizational skills
Ability to drive work autonomously, excelling in both strategic thinking and hands-on execution.
Ability to thrive in a fast-paced environment and collaborate with all levels of management.
Bachelor’s Degree with a strong academic record.

Preferred

Strong preference for experience in marketing to small businesses

Benefits

Flexible vacation
Generous parental leave
Initiatives that support the growth, development, and happiness of our people

Company

The Knot Worldwide

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The Knot Worldwide is a mobile application.

H1B Sponsorship

The Knot Worldwide has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (5)
2021 (6)
2020 (6)

Funding

Current Stage
Late Stage

Leadership Team

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Timothy Chi
Chief Executive Officer
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Lee Wang
Chief Operating Officer
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Company data provided by crunchbase
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