Offered.ai · 2 days ago
Lifecycle Marketing Manager
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Responsibilities
Reports to Director of Subscriptions
Creates and optimizes impactful acquisition programs by supporting a well-defined overarching lifecycle marketing strategy that includes product, messaging, pricing approaches, channels, and user segmentation
Builds, tests, and executes campaigns for acquisition, onboarding, retention, and engagement
Regularly monitors and reports on campaign performance, identifying tactics necessary to meet goals
Informs and uses tools to measure and forecast churn, retention, and subscription conversion performance in partnership with the analytics team
Understands and advises on optimization of media strategies across channels, including SEM, on high-value segments focused on improving overall impact on the business
Builds and presents comprehensive strategy presentations and yearly business model projections, including start and stop volume goals, working closely with finance and business leadership
Develops and executes testing roadmaps with various teams that evolve automation flows, segmentation, messaging, and pricing
Drives the subscriptions marketing and promo calendar, messaging, audience selection, and analysis/key insights for our existing users
Collaborates with Editorial and Audience Engagement to develop newsletter initiatives for both subscribers and nonsubscribers with a focus on driving engagement and improving retention
Works closely with Creative team to develop assets for various marketing channels, including email, paid media, onsite assets, and copy
Qualification
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Required
8+ years of experience owning multi-channel, integrated campaigns from A to Z
Track record of improving conversion rates, using data to inform decisionmaking
Proven capability to handle campaigns from strategy through execution
Experience in integrated marketing, email marketing, content marketing, lead nurturing, and/or traditional marketing channels
Experience overseeing agencies helping with Paid Search, Paid Social, and SEO
Demonstrable understanding of Google Ads, analytics software (Google Analytics, Amplitude or similar), Facebook/Instagram, LinkedIn, and Search Engine Optimization
Experience presenting to executive leaders, board members, and a variety of internal and external audiences
An understanding of what makes Slate’s work distinctive and a desire to connect that to paying membership
Preferred
Experience working with subscription or membership programs is a plus, but not required
An excellent writer and communicator, with long- and short-form copy
Skills: Management, Strategy, Creative Development, Test Planning, Subscriptions, Campaign Concepting
Benefits
Comprehensive medical and dental plans provided by Aetna
Flexible spending accounts
Company
Offered.ai
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