Opendoor · 4 days ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

$85K/yr - $119K/yr

2+ years exp

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MarketplaceProperty Development

Insider Connection @Opendoor

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.

Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.

Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.

Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.

Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance.

Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle email marketingCRMMarketing automation softwareHTML editingA/B testingData analysisSQL queryingIterableCopywriting