200+ applicants
PFF · 1 week ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Drive strategic growth marketing programs focused on onboarding, engagement, retention, and win-back
Ideate, develop and execute lifecycle programs leveraging automated and personalized cross-channel campaigns across email, push notifications, and SMS.
Execution of email marketing, push, and SMS campaigns
Build and optimize complex automated flows that support the business objectives
Partner with cross-functional stakeholders to uncover user insights, create and design an experimentation roadmap, and execute a rigorous A/B testing agenda to enhance campaign effectiveness.
Monitor and analyze lifecycle marketing metrics and provide recommendations on how to improve performance
Develop and own the lifecycle marketing calendar in conjunction with cross-functional teams
Ensure campaigns (including tests, segmentation, and complex personalization logic) are set up and deployed accurately.
Ensure email content is compelling, accurate and on-brand
Maintain healthy sending habits and monitor for potential performance issues
Utilize project management software to align on project and campaign prioritization
Qualification
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Required
Minimum 4+ years of hands-on experience managing lifecycle marketing programs
Experience leveraging a complex marketing automation/CRM system, preferably Klaviyo
Deep knowledge in customer segmentation and list management
Experience creating and managing documentation, including processes and procedures, active campaign monitoring, and experimentation tracking
Proven experience in testing methodologies, including versioning
Strong organizational and time management skills
Ability to thrive in a distributed work environment
Proficiency with Google Workspace tools, including Google Docs, Sheets, and slides
Clear and effective written and verbal communication and strong interpersonal skills
Preferred
Passion for sports and knowledge of American football
Company
PFF
PFF is transforming the sports performance analytics experience end-to-end, building products that help NFL & NCAA and soccer front offices, coaching staffs, media partners and digital subscribers evaluate player performance at an unmatched level.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
N
Neil Hornsby
CEO, Founder & Vice Chairman
Company data provided by crunchbase
