Seismic · 5 days ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $121K/yr

5+ years exp

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Responsibilities

Develop and Execute Global Email Nurture Campaigns: Design, implement, and manage email nurture campaigns tailored to different segments of prospects and customers, ensuring relevant and personalized content delivery throughout the buyer’s journey.

Campaign Strategy and Planning: Collaborate with cross-functional teams to define campaign objectives, target audience, key messages, and performance metrics. Develop a robust strategy that aligns with overall marketing and business goals.

Content Creation and Management: Work closely with content creators, designers, and copywriters to develop compelling email content that resonates with the target audience. Ensure all content is on-brand and aligns with campaign goals.

Segmentation and Targeting: Utilize marketing automation tools and CRM data to segment audiences effectively and deliver personalized email communications. Continuously refine segmentation strategies to improve campaign performance.

Performance Analysis and Reporting: Monitor and analyze the performance of email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. Provide regular reports and insights to stakeholders and recommend optimization strategies.

A/B Testing and Optimization: Conduct A/B tests to evaluate different email elements, including subject lines, content, design, and send times. Implement learnings to continuously improve campaign effectiveness.

Customer Journey Mapping: Develop and maintain detailed customer journey maps to identify key touchpoints and opportunities for engagement across the buyer’s journey.

Compliance and Best Practices: Ensure all email marketing activities comply with industry regulations and best practices, including CAN-SPAM, GDPR, and other relevant data protection laws.

Qualification

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Lifecycle MarketingEmail MarketingB2B SaaSEmail Nurture CampaignsMarketing Automation PlatformsCRM SystemsData InterpretationProject ManagementEmail DeliverabilitySegmentationProblem-SolvingCommunicationDetail-OrientedCollaborationB2BSaaS industryMarketing AutomationIntent Data PlatformsZoominfo