Slate Magazine · 1 week ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Senior Level

8+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

AnalyticsNews

Culture & Values

Insider Connection @Slate Magazine

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Reports to Director of Subscriptions

Creates and optimizes impactful acquisition programs by supporting a well-defined overarching lifecycle marketing strategy that includes product, messaging, pricing approaches, channels, and user segmentation

Builds, tests, and executes campaigns for acquisition, onboarding, retention, and engagement

Regularly monitors and reports on campaign performance, identifying tactics necessary to meet goals

Informs and uses tools to measure and forecast churn, retention, and subscription conversion performance in partnership with the analytics team

Understands and advises on optimization of media strategies across channels, including SEM, on high-value segments focused on improving overall impact on the business

Builds and presents comprehensive strategy presentations and yearly business model projections, including start and stop volume goals, working closely with finance and business leadership

Develops and executes testing roadmaps with various teams that evolve automation flows, segmentation, messaging, and pricing

Drives the subscriptions marketing and promo calendar, messaging, audience selection, and analysis/key insights for our existing users

Collaborates with Editorial and Audience Engagement to develop newsletter initiatives for both subscribers and nonsubscribers with a focus on driving engagement and improving retention

Works closely with Creative team to develop assets for various marketing channels, including email, paid media, onsite assets, and copy

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Integrated MarketingEmail MarketingContent MarketingLead NurturingTraditional MarketingPaid SearchPaid SocialSEOGoogle AdsGoogle AnalyticsAmplitudeFacebook/InstagramLinkedInProblem-SolvingDecision-MakingCommunicationCreative DevelopmentTest PlanningSubscriptionsCampaign Concepting CommunicatorCreative Thinker

Required

8+ years of experience owning multi-channel, integrated campaigns from A to Z

Track record of improving conversion rates, using data to inform decisionmaking

Proven capability to handle campaigns from strategy through execution

Experience in integrated marketing, email marketing, content marketing, lead nurturing, and/or traditional marketing channels

Experience overseeing agencies helping with Paid Search, Paid Social, and SEO

Demonstrable understanding of Google Ads, analytics software (Google Analytics, Amplitude or similar), Facebook/Instagram, LinkedIn, and Search Engine Optimization

Experience presenting to executive leaders, board members, and a variety of internal and external audiences

An understanding of what makes Slate’s work distinctive and a desire to connect that to paying membership