200+ applicants

Company

Tailscale · 6 days ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$114K/yr - $142K/yr

5+ years exp

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Responsibilities

Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel

Define and execute email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based comms, nurture sequences, and ad-hoc announcements

Warm up prospects from various conversion points (content, events, trial signups, demos) to drive product adoption and sales conversations

Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful

In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements

Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation

Adhere to email best practices, including compliance, design (browser rendering), and cadence

Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics

Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B lifecycle marketingMarketing automationHubSpotData analysisEmail marketingContent creationCommunication with developersCross-functional collaborationResults-oriented mindset

Required

5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements

Expert in marketing automation technology, preferably HubSpot

Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders

Strong analytical skills with the ability to work with data and make informed decisions

Experience and passion for working cross-functionally within a go-to-market organization

Excellent writing skills with the ability to create lifecycle content for review by SMEs

Self-starter who can drive recommendations and decisions with minimal oversight

Results-oriented with a collaborative and proactive mindset; customer-first mentality

Preferred

Experience marketing to developers or working at B2B SaaS or cloud companies

An affinity for learning complex, highly technical products and strong technical aptitude generally

Experience working closely with Sales and Product leaders

Benefits

Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!

Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.

Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! We encourage all Tailscalars to take 4-6 weeks of vacation annually.

A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.

Generous parental leave program from your first day. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.