33 applicants

Company

Trimble Inc. · 6 hours ago

Lifecycle Marketing Manager

Michigan, United States

Full-time

Remote

Mid, Senior Level

$87K/yr - $115K/yr

5+ years exp

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Work & Life Balance

H1B Sponsor Likely

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Responsibilities

Plan marketing campaigns aligned with business goals and revenue targets, adapting to the unique nuances of products and solutions offered within North America.

Track and report on campaign and event performance, analyzing data to provide insights and recommendations for improvement.

Build email nurtures and drip campaigns, including email triggers and a/b testing, throughout the customer lifecycle.

Map lead-customer lifecycle journey and create new initiatives for key stages of the journey.

Collaborate with sales, product, and marketing to develop targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.

Execute end-to-end marketing programs inclusive of email campaigns, webinars, in-person events, etc. to drive qualified leads and build pipeline.

Ensure leads are followed up on promptly and receive a best-in-class experience no matter what program they engage with.

Provide marketing support for sales enablement, product launches and promotions, etc.

Coordinate with creative and content teams to develop engaging marketing materials.

Utilize customer data to identify behavior/pain points/where content is needed and ideate solutions to improve and drive revenue.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingMarketing CampaignsSalesForceMarketoMarketing KPIsProject ManagementB2B SaaS ExperienceLogistics KnowledgeRelationship Building

Required

5+ years of experience managing lifecycle marketing, marketing campaigns, or field marketing with a proven track of executing on campaigns, collaborating with sales teams, and growing customer revenue.

Knowledge of SalesForce and Marketo, or related CRM and marketing automation platforms

Working knowledge of marketing KPIs, such as CPA and ROI

Strong analytical skills and a data-driven approach to decision-making

Stellar project management and organizational skills

Exceptional written and verbal communication skills

Ability to build and maintain relationships with key stakeholders

Creative thinker with a strategic mindset

Strong team player who thrives in a collaborative environment and can work effectively with sales, marketing, and other internal teams.

Preferred

Bachelor's degree in marketing, business, communications or a related field

An understanding of Logistics- shipper-focused tools and understanding of the shipper market

Experience in a B2B SaaS company

Benefits

Medical

Dental

Vision

Life

Disability

Time off plans

Retirement plans

Tax savings plans for health, dependent care and commuter expenses

Paid Parental Leave

Employee Stock Purchase Plan

Company

Trimble Inc.

Glassdoor

4.1

Dedicated to the world’s tomorrow, Trimble is a technology company delivering solutions that enable our customers to work in new ways to measure, build, grow and move goods for a better quality of life.

Founded in 1978

Sunnyvale, California, USA

10,001+ employees

http://www.trimble.com

H1B Sponsorship

Trimble Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2023 (32)

2022 (58)

2021 (48)

2020 (40)