Triple Whale · 1 day ago

Lifecycle Marketing Manager

Remote (USA)

Full-time

Remote

Mid, Senior Level

$90K/yr - $120K/yr

5+ years exp

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Responsibilities

Own the end-to-end strategy and execution of lifecycle campaigns, automations, and experiments (email and in-product communications) and assess overall program performance, health, and effectiveness

Cultivate engagement and drive product consideration by writing compelling copy for all email and in-product communications

Establish, manage, and maintain the lifecycle marketing calendar and align with stakeholders across Marketing, Product, Customer Success, Sales, and Partnerships to consistently scale efforts while providing an optimal customer experience

Analyze diverse data sources to create highly targeted segments for improved performance. Design, formalize, and optimize the team’s lifecycle segmentation strategy to inform multi-channel tactics and amplify inbound efforts

Optimize our lead scoring system to ensure that high-value and high-intent leads are prioritized and routed to our sales team

Reimagine our nurture streams to advance funnel progression and accelerate pipeline

Foster a culture of innovation by developing an always-on email and in-product testing roadmap and sharing performance insights with the larger GTM organization

Qualification

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B2B SaaS LifecycleEmail MarketingHubSpotEmail CopywritingData-driven InsightsProject ManagementDTC / Ecommerce Knowledge