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Company

Truly Free · 3 hours ago

Lifecycle Marketing Manager

Williamsburg, VA

Full-time

Remote

Mid Level

4+ years exp

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Responsibilities

Design and implement data-driven lifecycle marketing strategies that optimize the customer journey across all stages: acquisition, onboarding, engagement, retention, and reactivation.

Develop customer segmentation strategies and tailored messaging to ensure personalized marketing campaigns.

Identify key customer touchpoints and ensure consistent, high-quality communications throughout the lifecycle.

Manage end-to-end lifecycle campaigns (email, SMS, push notifications, etc.) from planning through execution and optimization.

Collaborate with cross-functional teams (product, creative, data, etc.) to ensure alignment on campaign goals and messaging.

Analyze campaign performance, identify opportunities for improvement, and iterate on strategies to maximize customer retention and lifetime value.

Build and maintain dynamic customer segments based on behavior, demographics, and lifecycle stage to ensure relevant, personalized messaging.

Use data and insights to refine customer personas and create more effective marketing initiatives.

Oversee the development, execution, and optimization of automated email campaigns that nurture leads and maintain customer engagement.

Work with marketing automation tools (e.g., Klaviyo, HubSpot, Marketo) to build automated workflows, trigger-based messaging, and personalized journeys.

Monitor email performance metrics and use A/B testing to optimize open rates, click-through rates, and conversions.

Design revenue-driving initiatives, including subscription models, upsell/cross-sell strategies, and personalized promotions.

Collaborate with product and sales teams to optimize in-app or on-site purchasing funnels.

Implement dynamic pricing, bundles, or loyalty rewards to boost revenue.

Develop and execute strategies to improve customer retention, including re-engagement campaigns and loyalty programs.

Analyze customer feedback, churn data, and product usage to identify opportunities for deepening customer relationships.

Track and analyze key performance metrics (KPIs) for lifecycle marketing campaigns, such as customer lifetime value (CLTV), churn rate, engagement rate, and conversion rate.

Provide regular reports and insights to senior leadership, highlighting campaign successes, challenges, and areas for improvement.

Utilize A/B testing and data analysis to continuously optimize campaigns and marketing initiatives.

Partner with the product, sales, and customer support teams to ensure cohesive messaging and a seamless customer experience across all touchpoints.

Work closely with the creative team to ensure that marketing assets align with brand guidelines and lifecycle messaging.

Will need to take on additional responsibilities as needed, including optimizing seller and product description copy and creating best practice guides to support and empower sellers and creators on the platform.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingEmail MarketingMarketing AutomationData AnalysisCustomer SegmentationA/B TestingKlaviyoHubSpotMarketoSalesforceCustomer Retention StrategiesCRM SystemsGrowth MarketingB2B MarketingB2C MarketingEcommerce MarketingProject ManagementCross-Functional Collaboration

Required

Bachelor’s degree in Marketing, Business, Communications, or a related field.

4+ years of experience in lifecycle marketing, customer retention, or digital marketing.

Proven experience in developing and managing automated email and marketing campaigns.

Strong understanding of customer segmentation, data analysis, and marketing automation tools (e.g., Klaviyo, HubSpot, Marketo, Salesforce, or similar platforms).

Experience with A/B testing, analytics, and using insights to drive campaign performance.

Strong project management and organizational skills.

Excellent written and verbal communication skills.

Ability to work cross-functionally with different teams (sales, product, customer success).

Deep understanding of customer behavior, retention strategies, and the customer lifecycle.