Change.org · 1 day ago

Lifecycle Marketing Specialist - Contractor

United States

Contract

Remote

Entry Level

$59.38/hr - $59.38/hr

2+ years exp

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CivicTechInternet

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Responsibilities

Improve Email Engagement: Enhance email campaigns, leading to higher open and click-through rates and better user retention in the United States.

Successful A/B Testing: Run A/B tests to fine-tune communications, resulting in better campaign performance across one-time campaigns and automation.

Clear Performance Reporting: Create dashboards to track campaign results and provide actionable insights to help the team make informed decisions.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingA/B TestingCampaign Performance AnalysisIterableHTMLJavaScriptCSSProject ManagementCustomer RetentionSpanish FluencyCreative Communication

Required

2-3 years in Marketing

Proficiency in planning and executing growth strategies in email and websites to enhance user engagement and conversion rates.

Strong capability in analyzing campaign results to determine actionable next steps for optimization.

Experienced with marketing tools and platforms, including Iterable (or similar).

Competent in using basic HTML, JavaScript, and CSS for customizing communications.

Experience with A/B testing methodologies and optimizing campaigns for effective ROI and incremental lift.

Ability to develop creative briefs and guide agencies, providing feedback and obtaining necessary reviews from key partners (Legal, Product, Brand) to ensure alignment and effectiveness.

Organized with strong project management skills, able to prioritize and manage multiple tasks effectively in a fast-paced environment.

Effective at collaborating with data, technical, and operations teams to develop segmentation strategies, refine marketing tool integrations, and ensure accurate campaign tracking and deployment.