66 applicants

Company

Market My Market · 17 hours ago

Local SEO Specialist

Charlotte, NC

Full-time

Remote

Mid Level

$65K/yr - $72K/yr

4+ years exp

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Information TechnologyMarketing

No H1B

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Responsibilities

Conduct SEO opportunity research including Share of Voice and keyword analysis

Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency.

Assist in the creation, maintenance and ongoing optimization of Google Business profiles.

Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.

Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.

Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience

Provide data driven decision making.

Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools

Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance

Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Local SEO experienceGoogle Business Profiles managementSEO best practicesKeyword research methodologiesAnalytical problem-solvingSEO strategy developmentAffiliatesMarketplaces knowledgeInformation architectureWebsite performance improvementData-driven decision makingGoogle AnalyticsGoogle Search ConsoleAhrefsResponsiveness

Required

4 years of local SEO experience

Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO

Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes

Practical experience managing Google Business Profiles

Proven track record of success in driving organic search growth and improving website performance

Proficient in complex analytical problem-solving

Possess a competitive drive and a strong desire to learn

Thrive in a fast-paced and dynamic environment

Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline

Preferred

Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is a plus

Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area

Responsiveness and consistent communication

Someone that wants to be an industry expert for their main competencies

Is always experimenting and keeping up with SEO trends