Coldwell Banker · 6 hours ago

Luxury Marketing Specialist - Remote-TX

Dallas, TX

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Communicate the Coldwell Banker Global Luxury® program offerings, deliver benefits, and promote the luxury certification designation. Collect and share top agent success stories and effective practices.

Work alongside the Luxury Marketing Manager (LMM) to support top independent sales associates with their marketing needs. Provide high-level support through meetings, training, and communication. Track and report project activities, share marketing trends, and provide strategic support for recruiting and retention activities.

Serve as a liaison to the LMM and local management team, providing marketing resources and support. Participate in VIP agent recruiting, business development, and agent retention efforts.

Consult with the LMM and LMDs to support local and national luxury marketing needs. Engage the national Studio and Design Concierge Teams to manage creative projects and establish cohesion throughout the network.

Implement and support company and agent awareness of the program, coordinate promotional assets for events, and stay informed about marketing-related tools and resources.

Qualification

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Marketing experienceMicrosoft OfficeGraphic design softwareProject managementPublic speaking skillsSocial media campaignsReal estate experienceMulti-functional environment