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Company

Safeguard Global · 4 hours ago

Manager, Account-Based Marketing

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Design and implement an account-based sales and marketing strategy that targets high-value accounts and aligns with overall business objectives. Develop a roadmap for account selection, segmentation, and prioritization.

Lead the account-based marketing (ABM) strategy development and implementation to drive pipeline growth and revenue generation.

Manage the Data Researchers and Business Development representatives, fostering professional development and alignment to company goals.

Collaborate cross-functionally with sales and marketing to identify target accounts and develop personalized ABM campaigns tailored to their needs.

Utilize data from within Demandbase to identify key decision-makers within target accounts and develop tailored messaging and content to engage them effectively.

Oversee the creation and execution of multi-channel ABM campaigns, including email, display, social media, and events, to nurture and convert target accounts. Utilize data and analytics to measure campaign effectiveness and optimize performance.

Develop and manage metrics-driven processes to track the effectiveness of ABM initiatives, optimizing campaigns based on performance data and insights.

Work closely with sales leadership to align ABM efforts with account-based sales objectives and ensure seamless coordination between marketing and sales teams.

Serve as a key advocate for ABM within the organization, promoting its value and driving cross-functional collaboration to maximize its impact on revenue growth.

Oversee and support the business development team, providing guidance and mentorship to drive performance and achieve targets. Set clear goals and KPIs, and ensure alignment with company objectives.

Develop and implement sales strategies to achieve business development goals. Monitor market conditions and adjust strategies as necessary to maximize opportunities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ABM strategy developmentABM platforms proficiencyCRM systems proficiencyData interpretation skillsProject management skillsTailored content creationScoringReporting managementCollaboration skills

Required

Bachelor's degree in Marketing, Business, or a related field or equivalent

5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles

Proven success in developing and executing ABM strategies

Strong leadership and team management skills

Excellent analytical and data interpretation skills

Proficiency in ABM platforms (Demandbase, 6Sense, Terminus) and CRM systems (Salesforce)

Proficiency creating and managing scoring, account lists, dashboards and reporting to guide outreach

Exceptional project management skills

Strong communication and collaboration skills

Experience in creating tailored content and messaging

Preferred

MBA is a plus.

Benefits

Autonomy & Flexibility (Work in Any Way): Be supported with as much flexibility as possible.

Bonding Leave: Enjoy paid leave to bond with your new family member.

2 Charitable Days: Contribute to causes you believe in.

Reward & Recognition Program: Be rewarded for your success and championing our values.

Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.

Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.