Aegon · 18 hours ago

Manager, Channel Marketing (Annuity or Investment Products)

United States

Full-time

Remote

Senior Level, Lead/Staff

$100K/yr - $115K/yr

8+ years exp

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Responsibilities

Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.

Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.

Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.

Track and evaluate program effectiveness using qualitative and quantitative methods.

Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.

Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.

Serve as internal escalation point for campaign related issues.

Qualification

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Marketing communicationsDigital marketingDigital campaignsProject managementFinancial services experienceTechnical acumenTeam lead experienceContent management toolsCRM toolsManaging projectsTraditional platformsDigital platformsIntermediary experienceSalesforce CRMWorkfrontTableauChange managementFINRA registeredAnnuity productsRelationship building