Manager, Data & Analytics @ IPG Mediabrands | Jobright.ai
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IPG Mediabrands ยท 1 day ago

Manager, Data & Analytics

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$90K/yr - $100K/yr
date4+ years exp
ftfMaximize your interview chances
AdvertisingDigital Media

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Responsibilities

Ownership of ongoing analytics and measurement programs for media planning and investment solutions
Work with internal and client stakeholders to development measurement plans including establishing campaign performance benchmarks, media goals, and statistical framework
Manage dashboard and insights programs across campaigns, competitive intelligence, audience analytics leveraging the UM Audience Measurement Platform
Ownership of brand health survey research programs (insights development, presentations, optimization recommendations) including coordination with external measurement partners such as comScore, Research Now, and Kantar
Responsible for client communication including reporting, requests and questions
Manage timelines for dashboards and other client insights deliverables

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Advertising measurementDigital analytics toolsStatistical analysisRPythonData visualizationTableauDatoramaSQLExcel VBAMicrosoft OfficeSurvey design

Required

Strong understanding of advertising measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
Experience developing insights from third-party ad serving and digital analytics/attribution tools: DoubleClick, Adobe Analytics, Google Analytics, Visual IQ, etc.
Experience with statistical analysis, including test design and sample requirements
Proficiency with at least one statistical software package such as R and Python.
Proven ability to digest and explain complex ideas to a diverse group of stakeholders; including data visualization/dashboards using tools such as Tableau and Datorama
UM does not require candidates to have a college degree

Preferred

4-5 years analytical experience, preferably in the advertising or media industry
General programming experience (SQL, Python, Excel VBA, etc.)
High proficiency in Microsoft Office suite (Excel, PowerPoint)
Ability to work under pressure and manage multiple priorities
Must be a team player but also can work individually
Experience developing custom measurement solutions; including survey design and fielding

Benefits

Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days

Company

IPG Mediabrands

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Glassdoor
3.8
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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
dateFounded in 2007
location
Copenhagen, Hovedstaden, DNK
people-size10001+ employees
web-link
http://www.ipgmediabrands.dk

Funding

Current Stage
Late Stage

Leadership Team

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Justin Wroe
Chief Executive Officer, IPG MediaBrands US
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Kostas F.
CTO
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Company data provided by crunchbase
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