Abercrombie & Fitch Co. · 1 day ago

Manager, Data & Analytics Strategy - Unification & Enrichment (REMOTE)

Columbus, OH

Full-time

Remote

Senior Level, Lead/Staff

$130K/yr - $140K/yr

10+ years exp

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Responsibilities

Own and drive vision and strategy of customer data and analytics platforms (CRM, Loyalty, Customer 360) to support Customer Data vision and roadmap

Consult on all major projects leveraging internal customer data, including enterprise data lake, marketing & digital platforms and internal analytics solutions.

Ensure requirements and setup align with the broader vision for how we connect with our leading-edge cross-channel vision for customers

Lead engagement with markets as it relates to education and support of data and analytics tools and capabilities

Coordinate closely with key stakeholders within Data Analytics, Marketing and Technology

Support customer data privacy strategy and vision, translating legal requirements to data and tech requirements within internal customer data systems

Own final decisions on backlog prioritization and refinement for owned customer data and analytics platforms, including CRM.

Qualification

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Customer Data PlatformsCRMData LakesSQLPythonSnowSQLRelational DatabasesCustomer SegmentationPropensity ModelingTealiumCollaboration Skills

Required

Deep experience in customer data and analytics products such as CDPs, CRMs & DataLakes

Strong experience working with relational databases and many to many id structures

Experience using SQL, SnowSQL or Python required

Strong acumen in the CRM/ identity resolution space, including knowledge of advanced customer segmentation and propensity modeling techniques

Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs

Good sense of curiosity with genuine desire to learn and think with agility – identifying patterns/trends and applying them in new and unfamiliar situations

Robust collaboration skills, with demonstrated experience working cross-functionally

Self-starter mindset with a knack for solving complex problems

Bachelor’s or Master’s degree or equivalent work experience

10+ years in customer and analytics space, ideally in retail

5+ years working directly in CDPs

Working level knowledge of SQL or Python required