Manager, Email Marketing @ WP Engine | Jobright.ai
JOBSarrow
RecommendedLiked
0
Applied
0
External
0
Manager, Email Marketing jobs in Connecticut, United States
Be an early applicantLess than 25 applicants
expire-info-iconThis job has closed.
company-logo

WP Engine · 16 hours ago

Manager, Email Marketing

ftfMaximize your interview chances
EnergyEnergy Management
check
Actively Hiring

Insider Connection @WP Engine

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Create the overall email marketing strategy by having a deep understanding of our target segments and how to align their outreach to business objectives.
Oversee the planning and optimization of all campaigns including email nurtures, newsletters, product launches, and promotions. Take an iterative testing approach to constantly improve outreach.
Develop a deep understanding of customer behavior, demographic data, and engagement metrics to create personalized email journeys.
Ability to analyze campaign performance (open rates, CTRs, leads, revenue) and present actionable insights to stakeholders.
Partner with content, design, marketing operations, and the integrative marketing teams to ensure all email programs are achieving broader marketing goals.
Build and develop a team of email marketing specialists by creating a culture around being customer inspired and driving performance.
Be up-to-date on the latest tools, technologies, and trends to enhance our email marketing performance and scalability.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email Marketing StrategyB2B MarketingEmail Marketing PlatformsAdvanced SegmentationA/B TestingAnalytics ToolsProject ManagementGoogle Analytics

Required

Bachelor's degree in Marketing, Business, or a related field.
7+ years of experience in email marketing with 3+ years in a leadership role within a B2B technology company.
Experience in email marketing platforms such as HubSpot, Marketo, Pardot, etc.
Proven track record of developing successful email marketing strategies to drive measurable results.
Hands on experience with advanced segmentation and A/B testing.
Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics).
Project management skills with the ability to manage complex campaigns simultaneously.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Up-to-date knowledge of industry trends and emerging technologies.

Preferred

Master's degree is a plus.

Benefits

Company Stock Options (Every employee is an owner in the company)
Great Health Benefits (Medical, Dental, Vision, Life Insurance, Accident & Critical Illness)
Fertility Benefits (IVF/Fertility drug coverage)
HSA Company contribution $750 for employee / $1500 for family
401(k) with a 4% match
Disability Insurance
Paid Family and Caregiver’s Leave
Employee Assistance Program
Generous Vacation Time (Who doesn’t like time off)
One-time $500 payment to set up your home office
4 Company Wellness Days a year
1 floating holiday
$100 monthly wellness allowance to spend on what you want
Free subscription to Calm
Pet Insurance
On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

Company

WP Engine

company-logo
Powering your freedom to create on WordPress®. WP Engine is a proud member and supporter of the community of WordPress® users.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Norfund
2014-01-01Private Equity

Leadership Team

leader-logo
Ramadass Prabhakar
Chief Technology Officer
linkedin
leader-logo
David Brolsma
Chief Financial Officer
linkedin
Company data provided by crunchbase
logo

Orion

Your AI Copilot