WP Engine · 2 days ago
Manager, Email Marketing
Massachusetts, United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $150K/yr
7+ years exp
Maximize your interview chancesEnergyEnergy Management
Insider Connection @WP Engine
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Create the overall email marketing strategy by having a deep understanding of our target segments and how to align their outreach to business objectives.
Oversee the planning and optimization of all campaigns including email nurtures, newsletters, product launches, and promotions. Take an iterative testing approach to constantly improve outreach.
Develop a deep understanding of customer behavior, demographic data, and engagement metrics to create personalized email journeys.
Ability to analyze campaign performance (open rates, CTRs, leads, revenue) and present actionable insights to stakeholders.
Partner with content, design, marketing operations, and the integrative marketing teams to ensure all email programs are achieving broader marketing goals.
Build and develop a team of email marketing specialists by creating a culture around being customer inspired and driving performance.
Be up-to-date on the latest tools, technologies, and trends to enhance our email marketing performance and scalability.
Qualification
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Required
Bachelor's degree in Marketing, Business, or a related field.
7+ years of experience in email marketing with 3+ years in a leadership role within a B2B technology company.
Experience in email marketing platforms such as HubSpot, Marketo, Pardot, etc.
Proven track record of developing successful email marketing strategies to drive measurable results.
Hands on experience with advanced segmentation and A/B testing.
Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics).
Project management skills with the ability to manage complex campaigns simultaneously.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Up-to-date knowledge of industry trends and emerging technologies.
Preferred
Master's degree is a plus.
Benefits
Company Stock Options (Every employee is an owner in the company)
Great Health Benefits (Medical, Dental, Vision, Life Insurance, Accident & Critical Illness)
Fertility Benefits (IVF/Fertility drug coverage)
HSA Company contribution $750 for employee / $1500 for family
401(k) with a 4% match
Disability Insurance
Paid Family and Caregiver’s Leave
Employee Assistance Program
Generous Vacation Time (Who doesn’t like time off)
One-time $500 payment to set up your home office
4 Company Wellness Days a year
1 floating holiday
$100 monthly wellness allowance to spend on what you want
Free subscription to Calm
Pet Insurance
On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
Company
WP Engine
Powering your freedom to create on WordPress®. WP Engine is a proud member and supporter of the community of WordPress® users.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Norfund
2014-01-01Private Equity
Leadership Team
Ramadass Prabhakar
Chief Technology Officer
David Brolsma
Chief Financial Officer
Company data provided by crunchbase
