Walmart · 1 day ago
Manager, Event Marketing - Seller Acquisition
Hoboken, NJ
Full-time
Onsite
Mid, Senior Level
$96K/yr - $186K/yr
6+ years exp
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Responsibilities
Identify and attend relevant industry trade shows, conferences, and networking events to promote Walmart Marketplace and drive business expansion.
Create and manage event marketing campaigns that promote products or services and align them with brand and broader event goals.
Collaborate with internal teams to design creative activations and experiences that resonate with potential and existing sellers focusing on business development, product adoption, and brand awareness.
Act as a brand ambassador, engaging with potential sellers and partners to highlight the value of joining Walmart Marketplace. Facilitate meetings and discussions during events to understand their business needs and present Walmart Marketplace as a growth solution.
Engage with sellers on-site, understanding their needs, answering questions, and presenting the value of joining Walmart Marketplace.
Utilize customer events to improve product knowledge, upsell new products, and increase brand-to-customer face time.
Qualify and manage leads by providing specific content for nurture campaigns or even reach out to leads directly when needed.
Track, capture, and manage leads generated during events, ensuring they are properly documented in CRM system post event.
Collaborate with the sales and customer success teams to implement a lead nurturing strategy that includes timely follow-ups and targeted communication.
Monitor lead progress and engagement to identify opportunities for further relationship-building and conversion.
Develop compelling event content and materials that highlight the benefits of selling on Walmart Marketplace.
Work with the creative team to design interactive and engaging booths, product demos, presentations, and promotional assets for events.
Tell the brand story through various types of event and non-event content, including emails, landing pages, webinars, case studies, and blog posts.
Track event performance metrics, analyze data, and provide insights to improve future event strategies.
Qualification
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Required
6+ years in event marketing, field marketing, or a similar role, preferably in the e-commerce or retail industry.
Experience using Salesforce or other Marketing/CRM solutions.
Track record of managing event marketing growth strategies (in a B2B setting preferred).
Confident communicator with strong analytical and writing skills.
Experience working with BD teams and a strong understanding of how event marketing supports business KPIs.
Ability to analyze data and derive actionable insights to inform future event strategies.
Strong project management, negotiation skills and organization skills.
Vendor management experience.
Willingness to travel for events and team meetings, as needed.
Bachelor's degree in marketing, business, or related area and 2 years' experience in marketing or related area or 4 years' experience in marketing or related area.
Preferred
Prior work experience developing and managing event marketing growth strategies in a business-to-business setting.
Prior work experience in retail or eCommerce.
Benefits
Performance-based incentive awards
401k with company match
Stock purchase plan
Paid parental leave
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart
Walmart is a retail corporation that operates several chains of supermarkets, discount stores, and e-commerce platforms.
10001+ employees
H1B Sponsorship
Walmart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2267)
2022 (3331)
2021 (3513)
2020 (2187)
Funding
Current Stage
Public CompanyTotal Funding
$5B2023-04-15Post Ipo Debt· $5B
1972-08-25IPO
Leadership Team
Doug McMillon
President and CEO
John Furner
President and Chief Executive Officer of Walmart U.S.
Recent News
Houston Business Journal
2024-12-24
2024-12-24
2024-12-24
Company data provided by crunchbase
