200+ applicants

Company

onXmaps, Inc. · 2 days ago

Manager, Lifecycle Marketing (Remote Considered)

Missoula, MT

Full-time

Remote

Mid, Senior Level

$110K/yr - $150K/yr

3+ years exp

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GPSInformation Services

Growth Opportunities

No H1B

Insider Connection @onXmaps, Inc.

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Make great marketers better. You’ll support your team with individual goal-setting, professional development, and mentoring.

Support the end-to-end management of product onboarding and trial-to-purchase conversion including multi-channel recommendations, creation, deployment, testing, optimization, analysis, and reporting.

Work directly in automation tools (Braze, mParticle, Amplitude). You will regularly review and participate in architectural discussions for mid-funnel automation. You will be a player-coach, owning smaller less intensive programs and supporting marketers who directly own larger programs.

Collaborate with product, paid media, brand, business intelligence, and engineering teams.

Act as a leader of mid-funnel performance analysis.

Generate customer insights through in-app behavior analysis.

Consult as a subject matter expert in the channels of in-app messaging, email, and push messaging.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingEmail MarketingCRM MarketingMarketing AutomationMobile App MarketingBrazeAmplitudeTableauGoogle AnalyticsCustomer Journey AnalysisProject ManagementMParticleAsanaJiraAdobeFigmaHTMLCSS3JavascriptTeam Management

Required

A minimum of three (3) years of experience directly managing marketers

A minimum of five (5) years of experience leading lifecycle, email, CRM, and/or Engagement Marketing programs

Mobile app marketing experience

Considerable experience with marketing automation

A passion for growing happy, productive teams and fostering career growth for those you support.

A passion for understanding and improving customer journeys

Demonstrable experience deriving and using customer behavior insights and data to understand the customer base (Amplitude, Tableau, Google Analytics, etc.)

Ability to effectively partner with Product Teams to develop programs by cohorts to improve personalization, and create tailored messaging streams

Ability to formulate creative, hypothesis-driven tests and conduct them from ideation all the way through to post-hoc analysis

Strong project management skills that include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations

A shared passion for and ability to demonstrate onX’s Company Values

Permanent US work authorization is a condition of employment with onX.

Must be available for travel to a corporate office in Montana periodically.

Preferred

Experience with direct-to-consumer marketing programs

Experience working with Braze, Branch, Amplitude, Tableau

Experience in marketing technology management such as CDP’s and multichannel messaging platforms.

Experience with project management tools Asana or Jira

Experience with design tools (Adobe, Figma, etc.) a plus

Familiarity with HTML/CSS3/Javascript

Passion for the outdoors; understanding of the outdoor industry is preferred

Benefits

Competitive salaries, annual bonuses, equity, and opportunities for growth

Comprehensive health benefits including a no-monthly-cost medical plan

Parental leave plan of 5 or 13 weeks fully paid

401k matching at 100% for the first 3% you save and 50% from 3-5%

Company-wide outdoor adventures and amazing outdoor industry perks

Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym

Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

Company

onXmaps, Inc.

Glassdoor

4.2

For adventurers seeking richer experiences in their pursuits, onX is a pioneer in outdoor navigation offering trusted tools, data, experience, and insight that enables customers to understand landscapes, explore with confidence, increase their odds of success, and better preserve the outdoor experience for all, because onX is built by passionate experts who deeply understand what drives our customers on their own adventures.

Founded in 2009

Missoula, Montana, USA

201-500 employees