ETS · 22 hours ago

Manager, Lifecycle Marketing

Princeton, NJ

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

You will own the customer journey from end-to-end: strategy, execution, analysis, optimization and reporting.

You will be hands-on in our marketing automation platform (Marketo) to set up landing pages, emails, and push campaigns to educate, engage, and convert prospective test-takers.

You will create processes and templates for reusable workflows to quickly turn updated copy, design, and calls-to-action into new campaigns.

You will write creative briefs, email copy and manage production workflow.

You will continuously measure the performance of campaigns and identify areas for potential optimization, executing tests to drive increased campaign engagement and conversion.

You will work with product, marketing, and business stakeholders to ensure lifecycle communications are closely aligned with product releases, industry trends, and business objectives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingLifecycle MarketingMarketoA/B TestingCampaign OptimizationData PresentationCreative Brief WritingEmail Performance AnalysisSMS MarketingTeam Management

Required

5+ years of experience in email and lifecycle marketing for a consumer business

Experienced using Marketo for email marketing campaigns

Primary owner of a complex lifecycle marketing program with a track record of continuous improvement

Successfully managed multiple team members to progress a lifecycle marketing roadmap

Collected and presented email performance data to senior stakeholders

Conducted A/B testing of lifecycle marketing campaigns

Preferred

Experience with additional email marketing platforms and SMS

Benefits

Health, Vision, Dental insurance plans to choose from

Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!

Generous PTO and vacation time to balance your work and life

Additional 8 hours of PTO for volunteer work

Retirement plan (401(a)) and traditional Roth (403b) with company contribution

Commuter Benefits, Pet Insurance, 1 year subscription to Calm App