hims & hers · 4 hours ago
Manager, Lifecycle Marketing
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $120K/yr
5+ years exp
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Responsibilities
Own execution of acquisition and retention-focused CRM initiatives for weight management category, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting
Maintain customer journey maps for weight management communication journey and ensure maps are regularly updated to reflect current state of live flows
Continuously conduct A/B tests and analyze results to garner insights to improve engagement, optimize for key revenue drivers, and customer acquisition, especially in always-on triggered programs (flows)
Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
Partner with CRM leads for other business verticals, including Hair, Sexual Health, and Mental Health, to uncover cross-vertical opportunities and maximum production efficiency
Qualification
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Required
Bachelor’s Degree
5+ years experience in CRM & Lifecycle, subscription experience a plus
Hands-on experience with Braze, Iterable, Marketo or similar ESP
Excellent organizational and prioritization skills, and attention to detail.
Strong campaign management and problem solving skills
Analytical thinker with experience in data-driven marketing
Ability to drive experimentation focused on core success metrics
Knowledge of HTML, CSS and email client basics
Experience managing robust testing roadmaps
Ability to communicate the benefits of strategies to business audiences of all levels
Experience driving multiple projects and prioritizing in a fast-paced environment
Eagerness to be hands-on and proactive
Strong desire and curiosity to learn
Preferred
In-depth understanding of the healthcare, wellness, or CPG industry a plus
Knowledge of FDA & HIPAA regulations a plus
Benefits
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats
Company
hims & hers
Hims is a wellness brand that helps men and women get access to products for skin care, hair loss, and sexual health.
501-1,000 employees
Funding
Current Stage
Public CompanyTotal Funding
$233.2MKey Investors
Franklin TempletonIVPThrive Capital
2021-01-21Post Ipo Equity· $75M
2021-01-21IPO· undefined
2020-03-01Private Equity· undefined
Leadership Team
Andrew Dudum
Founder and CEO
Yemi Okupe
CFO
Recent News
2024-11-16
The Motley Fool
2024-11-16
2024-11-16
Company data provided by crunchbase
