Be an early applicantLess than 25 applicants

Company

Snap Finance · 5 hours ago

Manager, Lifecycle Marketing

Utah, United States

Full-time

Remote

Mid Level

4+ years exp

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Business DevelopmentFinance

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Lead a portion of Snap Finance’s Lifecycle Marketing team

Lead lifecycle execution

Oversee the execution of highly targeted, complex customer journeys/workflows and ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.

Monitor the performance of marketing programs, and generate data-driven hypotheses that inform strategies to improve journeys and campaigns

Continuously improve through the lifecycle experiment roadmap

Partner with Analytics to increase campaign performance through better tooling, automation and personalization

Become an expert in our marketing automation and platform tools that allow us to test new experiences rapidly

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle marketingCRM systemsData analysisCustomer segmentationMarketing automationCross-functional collaborationOmnichannel strategiesBraze experienceFinTech experienceProgramming languagesSecurity testingMobile testingISTQB certification

Required

4+ years of experience in lifecycle marketing and CRM

Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses

The ability to set goals and manage rapidly shifting priorities & timelines

The ability to digest large data sets, communicate critical insights, and ask the right questions due to your analytical skillset

Experience in customer segmentation strategies and customer management across multiple channels (omnichannel), deliverability, and CAN-SPAM laws

Experience with marketing automation/CRM systems, pushing the boundaries of what those systems can do, Braze experience a plus

The ability to think critically and develop creative solutions around (technical or resource) limitations

Strong organizational skills and an impeccable eye for detail

Previous experience in FinTech a bonus

Preferred

Good knowledge of relevant programing language and scripting

Security/Performance testing experience is a plus

Mobile (Native) testing experience is a plus

ISTQB or other certification is a plus

Benefits

Generous paid time off – we encourage you to recharge and spend time with family.

Medical, dental & vision coverage

Employee Assistance Program to support your wellness.

401K with company match

Company-paid life insurance + supplemental options

Company-paid short-term disability, long-term disability, and legal coverage

Company

Snap Finance

Glassdoor

3.9

Snap Finance is a fintech company that specializes in providing consumer financing and lease-to-own purchase options.

Founded in 2012

Salt Lake City, Utah, USA

1001-5000 employees

http://snapfinance.com

H1B Sponsorship

Snap Finance has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (4)

2022 (16)

2021 (20)