ArcSite ยท 6 hours ago
Manager, Marketing Analytics
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Stitch together and leverage data across multiple platforms, sources, and teams to enable full-funnel analysis, optimize conversion tactics, and drive data-informed decisions
Develop and manage dashboards to track key metrics across the marketing funnel, app, lifecycle engagement, and sales performance, ensuring data accessibility for stakeholders
Collaborate with product, marketing, and dev teams to define and implement a scalable data structure for measuring B2B product engagement, setting baselines for key metrics, and identifying opportunities for increased engagement and revenue growth
Conduct in-depth analysis of marketing performance to optimize app downloads, lead generation, trial conversions, and customer acquisition
Analyze and identify revenue expansion opportunities, including product adoption, pricing and packaging strategies, and upsell paths (e.g., tiered upgrades, usage-based pricing, or add-ons)
Perform data modeling and analysis to identify trends, inform campaign strategies, and support decision-making for marketing leadership
Analyze performance data from paid campaigns to make data-driven recommendations and optimize ROI
Conduct regular website and SEO audits, using insights to drive organic traffic and improve conversion rates
Partner with cross-functional teams to integrate and streamline data across platforms, addressing gaps and inconsistencies
Qualification
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Required
Bachelor's degree in Business, Marketing, Analytics, or a related field preferred
5+ years of experience in marketing analytics, data analysis, or a similar role, with a focus on driving data-informed decisions
Strong proficiency in data visualization and analytics tools (e.g., Looker, Google Analytics, Tableau, Power BI, etc.)
Proven experience in developing dashboards, conducting funnel analysis, and delivering actionable insights to optimize marketing performance
Advanced knowledge of Excel, Google Sheets, SQL, and data modeling techniques; experience with Python or R is a plus
Strong understanding of paid campaign metrics, lifecycle engagement, and conversion optimization strategies
Experience collaborating with cross-functional teams to implement scalable data infrastructure and align marketing analytics with business goals
Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable recommendations
Familiarity with tools and platforms like CRM systems, marketing automation, and app analytics
Strong communication skills, including the ability to present findings to stakeholders at all levels effectively
Benefits
Fully remote
Unlimited PTO
Medical, dental, and vision insurance
Vested 401K match as of start date
$75 monthly wellness stipend
Company
ArcSite
ArcSite is a visual sales estimation platform.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2014-08-13Angel
Leadership Team
Pei Zhan
Founder & CEO
Recent News
2023-12-26
Mashable India
2023-12-26
Company data provided by crunchbase
