H&R Block · 3 hours ago
Manager, Marketing Analytics
Missouri, United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years exp
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Responsibilities
Establish measurable marketing KPIs and frameworks and build dashboards to make consumption of data and insights easy for the user.
Foster a culture of continuous improvement by providing clear direction and setting expectations.
Promote team projects and wins across the organization to deepen the organizational understanding of the team’s capabilities.
Create digestible data narratives that challenge the business status quo and drive the company forward.
Assess gaps in ambition vs. capacity with a roadmap for scaling, while proving ROI.
Provide a comprehensive view of marketing performance and opportunities to improve the effectiveness of go-to-market efforts, connecting insights across various sources.
Develop an internal consultancy focused on providing relevant insights across key marketing initiatives: media, email, and creative.
Develop and establish key dashboards that allow marketing teams to self-serve performance data and insights as a priority.
Collaborate with key partners to deliver insights across disparate data sources, ensuring that findings are actionable and business relevant. For example, analyze creative insights across several sources such as brand data and channel-level creative insights.
Partner with external parties to drive Media Mix Modeling (MMM) and manage the scope/learning agenda to effectively measure marketing contribution and drive learnings.
Liaise with the DS&A team to drive marketing analytics that is connected to broader business analytics for comprehensive and action-oriented marketing business insights and to identify opportunities to increase the impact of marketing.
Partner with the Data Strategy and IT teams to ensure all data variables are effectively integrated into the Customer Data Warehouse to enable efficient and effective analysis.
Align on the right front-end tools and capabilities to drive efficiency and integrate in enterprise ecosystem.
Establish and maintain data governance and quality standards to ensure data accuracy and reliability of reporting, closing the loop with Data Strategy and IT.
Use AI-powered tools to automate reporting and generate useful marketing insights.
Qualification
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Required
10+ years of experience in marketing analytics or a related quantitative field with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.
Proficiency in utilizing advanced querying tools (Azure, Databricks) and programming languages including Python, SQL, and PySpark to help team and partners connect multiple data sources across multiple data storage locations.
Proficiency in one or more analytics and visualization tools (ideally Tableau and PowerBI).
Proficiency in web analytics tools including first-party analytics platforms (Adobe Analytics) and third-party platforms (DCM, FB, SEO Console), with a strong understanding of how dimensions and events tell the client's story.
Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions).
Willing to be a part of transformation and building the function ground-up.
Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences.
Skilled at handling cross-functional relationships and presenting to leadership across various organizations.
A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team. A track record of using data to drive business impact, preferably in a consumer-facing business.
Proficient at quickly uncovering insights and presenting them persuasively to drive action.
Company
H&R Block
H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO· undefined
Leadership Team
Tiffany Mason
CFO and Executive Vice President
Alan Lowden
Senior Vice President, Chief Information Officer
Recent News
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2024-11-07
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2024-11-06
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