Real Chemistry · 6 hours ago

Manager, Media Activation (Paid Social/Publisher Direct Buying)

United States

Full-time

Remote

Entry, Mid Level

$68K/yr - $80K/yr

1+ years exp

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Health Care

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Responsibilities

Act as day-to-day social media support across several healthcare accounts, but part of an integrated team; responsible for the execution of paid media campaign planning, setup, creation, optimization and management

Leverage your knowledge of the healthcare media landscape to manage the RFP/RFI process with vendors

Build close partnerships with media partners and have experience with direct buying processes (IOs, tags, custom contracts etc.)

Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of programmatic media

Support tactical planning and in-platform execution in a timely fashion. Handle requests promptly to keep campaign activation and execution agile, nimble and fast

Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid social mediaPublisher direct buyingCampaign managementSocial media buying platformsMeta Business ManagerLinkedIn AdsPerformance marketingHealthcare media landscapeProject managementPharma industry experience

Required

1-3 years of experience managing paid social media as a hands-on campaign manager

1-3 years of experience in negotiating and managing publisher direct buys and managed service campaigns in partnership with a variety of media vendors and publishers.

Strong knowledge of platforms and data used to support and measure overall campaign performance

Proficiency with social media buying platforms: Meta Business Manager, LinkedIn Ads, etc.

An in-depth understanding of the functionality and strategies behind social media driven campaigns and best practices of all major social platforms

Exceptional project management skills. Demonstrated ability to meet deadlines, prioritize and manage detailed budgets

Ability to work well under pressure and to build relationships with internal teams

Ability to execute client deliverables with a sense of urgency and client service orientation

An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise