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Company

Deutsch Family Wine & Spirits · 8 hours ago

Manager, Off Premise Channel Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

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Beverage Manufacturing

Growth Opportunities

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Responsibilities

Drives overall growth, profitability, and multi-year strategy of the brand in the off-premise channel, through leading the end-to-end business management and collaboration between Consumer Marketing and Sales.

Central point of contact between Sales and Consumer Marketing to align plans.

Leads the development of insight driven, breakthrough, national below-the-line marketing programs.

Consults with sub-channel marketers and sales partners with independent expertise to ensure program relevance.

Leads/oversees the customization of marketing programs.

Responsible for creating and owning trade standards and tools of the trade.

Leads the communication and selling decks for Marketing plans to Sales.

Initiates and manages the Sales Integrated Partnership process.

Invests time across the off-premise channel to understand a broad view of the market and sub-channels.

Partners with finance to understand and apply learnings from post program analysis including ROI.

Partners with sales teams to understand competitive programming and activity.

Partners with field and execution teams to ensure the plans, tools and measurements are in place to deliver category and brand growth.

Positions DFWS to be a D1 supplier by identifying unique marketing initiatives that enhance brand strategy and Customer profitability target.

Qualification

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Commercial sales experienceMarketing experienceStakeholder managementMarketing principlesStrategic thinkingProject management

Required

Undergrad degree required; 10+ years of commercial sales/marketing experience in spirits/wine supplier industry or other CPG companies.

Stakeholder management experience with the ability to influence and develop strong partnerships across the business.

A thorough knowledge of distribution, promotion and selling techniques off premises, alongside strong analytical capabilities is strongly recommended.

Strong understanding and experience of marketing levers to drive growth of Indy Off Premise.

Big thinker who develops program ideas that lead to breakthrough performance in the off premise.

Influencing and partnering with other departments to guide a unified approach.

Inspiring others to do their best work.

Strong brief writing and creative feedback skill set. Adept at evaluating BTL programming for link to brand strategy as well as commercial effectiveness.

Exhibits exceptionally high standards for his/her work and demands the same of others.

High commercial acumen with strong ability to problem solve.

Demonstrates effective skills at assessment of below-the-line strategies, programs and effectiveness.

Excellent leadership, interpersonal and verbal and written communication skills.

Structured thinker, effective communicator with excellent written and verbal communication skills and ability to collaborate with partners across all levels of the organization.

Excellent attention to detail, strong strategic thinking, creative problem solving, and analytical skills.

Ability to develop strategic presentations.

Strong knowledge of marketing principles and the creative development and execution process.

Highly organized with a preference for operational processes and systems and a painstaking attention to detail.

Ability to prioritize and manage multiple projects with large groups of distributed stakeholders and project team members simultaneously; in a fast-paced environment.

Self-starter with the ability to navigate ambiguity with thoughtful problem-solving.

Ability to combine curiosity and persistence to unravel seemingly complex problems and get to the root problem or challenge.