Gainor Staffing ยท 3 days ago
Manager, Paid Search
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Responsibilities
Develop, ideate and optimize high performing Paid Search campaigns across platforms (Google Ads, YouTube Ads, Microsoft Ads, SA360, Optmyzr).
Communicate paid search performance, industry trends, and answering client questions with expertise.
Collaborate with the Performance Strategy Team on tests, data-driven insights, and campaign optimizations.
Anticipate and respond to performance changes and client needs based on industry trends.
Manage automated bidding tools, optimizations, and sophisticated audience strategies.
Implement and explain conversion tagging, measurement attribution, and clear nomenclature.
Analyze data to create insights and tell compelling stories to clients.
Build strong working relationships with publishers and vendor partners.
Implement and refine best practices in paid search management.
Accurately forecast paid search spend and manage client budgets.
Qualification
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Required
4-6 years of Paid Search Marketing experience (Google Ads, Bing Ads).
Certifications in Google Ads, Microsoft Ads, and Google Analytics.
Experienced in SA 360, Google Ad Scripts, and Microsoft Advertising Scripts.
Proven ability to manage direct marketing search campaigns (CPA, ROAS, CPL goals).
Experience in both B2B and B2C sectors.
Confident in presenting to senior clients and delivering clear communication.
Company
Gainor Staffing
Gainor Staffing is a women owned firm that recruits for clients businesses and candidates careers in creative, administrative, and HR.